Identity
Tokens, type, and the mark.
The system behind Cognate Press. Designed from the tightest constraint outward: the mark has to live in the footers of publications we do not control, so it is built first, from a single inherited color — everything on this page follows from it.
The mark — a reconstructed root
Historical linguists mark a reconstructed root — an ancestor form no document attests — with an asterisk: *nokʷt- → night, Nacht, nacht. The emblem is that asterisk, drawn in three strokes, with its downward ray extended: the root runs deeper than the forms. It never takes a brand color — it is set in whatever the host page is already using.
Wordmark and the 16px footer lockup
Wordmark · footer lockup at actual 16px height
Same lockup on ink — one color, inherited
Six hostile hosts — the mark takes whatever color the host gives it
Color tokens — five, and the mark uses none of them
paper · #F5F4EF
Book paper, cooled off cream; carries serif text without glare.
ink · #201F1C
Warm print black; never pure #000. 15.1:1 on paper.
muted · #5E5B54
Bylines, captions, secondary wayfinding. 5.6:1 on paper.
rule · #DCD9D0
Dividers and table rules only; never text, never fills larger than a swatch.
imprint · #2D5847
The press's second color — a printer's bottle green no language community owns. 7.2:1 on paper.
Type — one face at two optical sizes, plus a utility sans
Scale — 13 · 17 · 22 · 28 · 40 · 56 · 76
Spacing: an 8px base — components step 8 / 16 / 24 / 32 / 48; sections breathe at 88–96. Rules replace boxes wherever possible; the only filled surfaces are the ink panel and swatches.